Good News for the Midlands!

The Meander Chronicle is currently a full colour 16 page newspaper, printed to A3 tabloid. 12 000 free copies are distributed monthly. The Meander Chronicle covers news and events happening in and around the broader Midlands area, as well as issues further afield which may affect or interest people in the Midlands area.

Readership of the Chronicle Still Growing!
Our target market includes the residents and businesses within our distribution area, as well as visitors to the Midlands, which is a major tourism destination in South Africa. Because the title reads “The Meander Chronicle”, visitors often pick the paper up along with the very popular Midlands Meander brochure. The paper therefore travels with the visitors, increasing its circulation further afield. Accommodation, Restaurant and Service Guides ensure a quick and easy reference source for locals and visitors alike. We have had a good response from readers who enjoy the “readability” of The Meander ChroniclE, as well as the layout and general aesthetic appeal of the newspaper. with regular columnists writing on topics such as career trends, legal matters, health, trout fishing, the Arts and more, there is always something interesting for our readers, beside the local news and happenings, making the Chronicle a truly “Country Community newspaper”. In addition to the hardcopy version of The Meander Chronicle readers can access the news and columns via the colourful and interesting www.meanderchronicle.co.za

The Meander Chronicle offers Advertisers Effective Distribution.
The paper is distributed via a comprehensive network of outlets in the following areas:
door to door in Hilton, Merrivale and Howick and to various businesses and outlets in Pietermaritzburg,Balgowan, Lions River, Dargle, Nottingham Road, Rosetta, Mooi River, Underberg, Wartburg, Dalton and Greytown. A number of Meander Chronicles are distributed via retailers in Durban and via a highly frequented coffee shop and bakery in Dunkeld, Johannesburg.



Our Target Market and Readership Profile

• Upper Income 25%

• Upper Mid Income 30%

• Middle Income 30%

• Lower Income 15%

The readership profile is very wide since the distribution touches many different areas and Profiles businesses and business owners, farmers, mothers, retirees, school children of all ages, tourists, from the poorest communities to wealthy land owners.

A SATISFIED READER REPORTS BACK...

“...Today, for the first time, I received a copy of your Meander Chronicle in my post-box (Clarendon, Pmb.). Thank you for that! My daughter lives in Howick, and I enjoy reading the Chronicle whenever I can get my hands on it up there, but they seldom remember to keep it for me.This is an excellent paper, many local people from here often go to the Midlands, for an 'outing' or an event, and knowing who is selling what, and where, will encourage them to support businesses in that area. It will also inform them of events which they may otherwise not know about, and will now attend....”

Mrs. Cynthia Harvey-Williams

WE FOCUS ON OUR COMMUNITY